Enterprise Content Management
Assyst has extensive experience in implementing enterprise content management systems (ECM) for government and commercial organizations across the globe. Today the walls between an organization's Web Content Management, Enterprise Collaboration, Document Management and Records Management are crumbling, as these disparate systems can be brought together within a successful ECM implementation. This in turn allows organizations to communicate their message internally and externally in a timely fashion, listen to their clients, employees and partners, drive web traffic to their site and allow visitors access to what they need easily without compromising security. We believe that this is one of the key factors that an organization needs to pay attention to while aligning their strategic goals with their business objectives. When implementing an ECM we focus on a number of key factors some of which include:
• Delivering an elegant and rich user interface
• Enabling social collaboration
• Ensuring scalability and security
• Enabling Search Engine Optimization and Analytics.
User Interface Design
First impressions are very important for visitors. Our web designers focus on ensuring that the pages have a simple, uncluttered look; that an appropriate blend of images and CSS is used so that it is appealing, light and loads fast; that high-priority elements are given visual prominence; that related elements are grouped together logically; and that the overall visual statement is in tune with the objectives of the website.
We engage world-class designers for building high-level, sophisticated Web projects. Our experienced design team develops and designs systems that not only seamlessly blend form and function, but also engage users as they interact with the site. Thus we focus not just on the visual impact, but also on the usability and utility of the site. In the current day and age a good website should not only engage the site visitors by communicating the message effectively on the current page but also promote related context sensitive information through appropriate use of navigation menus and sidebar links.
It is critical to ensure that accessibility of information on the website and navigation within the site are possible for all users irrespective of the device used. More and more visitors use mobile devices to visit sites and it is important to make websites mobile ready. Our designers have extensive experience in building sites using Ajax and HTML5 to ensure that the sites display well on mobile devices.
The key to Content Management is providing content producers /authors the ability to contribute, and editors the ability to review/approve and publish content as quickly as possible. Depending upon the context, the content that needs to be published may need several levels of approval. ECMs provide a way to do this, but the planning and the execution of this requires a partner who can plan, design and execute a roll out that addresses users, roles and permissions in the workflows. Our ECM architects adopt a partner approach, understanding our clients’ needs and objectives, and providing the ability to quickly publish content, while ensuring that it has been approved at the right level before being published.
Organizations today must not only be able to communicate to users who visit the site, but must also provide visitors a way to communicate back. Users may want to register their appreciation, provide suggestions on the blog or comment on an announcement or news article within the site. Site visitors may be a client, a business partner, an employee or an alumnus. Providing visitors a way to interact and reach out to the right people instantaneously is a key facet of modern enterprise content management systems.
Scalability and Security
High availability with minimal scheduled maintenance time, and scalability which is a measure of how quickly visitors can still get information even when there is a spurt in the number of visitors on account of some special announcement, are critical components in website design. Your website is also the main gate to your virtual organization with all types of visitors (welcome and some not so welcome) trying to get through the main gate. Our web architects have extensive experience in ensuring that the site is scalable, and secure against vulnerabilities at all times.
Search Engine Optimization and Web Analytics
In today's virtual world an organization's web site should be able to pull to the site potential clients, business partners and other site visitors who may be looking for information or services that are related to your organization. Most site visitors get information by using popular search engines such as Google, Yahoo and Bing. Our SEO specialists help organizations build the relevant search tags for every section or page so that it is ranked higher on the search lists.
The key to a successful SEO implementation is also the ability to analyze the impact of the content. Our team has extensive expertise in implementing web Analytics tools such as Google Analytics, Webalizer and Adobe SiteCatalyst that can help identify and analyze the web traffic and develop a strategy to continue to improve the site and / or page rankings.